Search Engine Promotion Using SEO And Pay-Per-ClickSearch engine promotion is simply the act of promoting your website by utilizing search engines. Search engine promotion consists of search engine advertising, as well as, search engine optimization. We will cover some of the basics in these areas and a couple of other areas that will help the search engines find your website. One method of search engine promotion is search engine advertising. A common method of advertising on a search engine is buying Pay-Per-Click (PPC) ads. PPC search engine advertising is when you bid on keywords relevant to your site. When a user types in the chosen keywords for a particular search engine, your ad will appear on the search results page. The higher your ad is placed is dependent on how much you are willing to bid for each keyword. PPC advertising can be extremely effective with the right keywords. This type of search engine promotion also requires a relatively small investment (only as much as you are willing to spend). PPC ads have almost immediate results and only reach your targeted audience. All in all, PPC advertising is a great way to promote your website via search engines. Another way to implement search engine promotion is to optimize your website for search engines, commonly referred to as search engine optimization (SEO). Search engine optimization also focuses on keywords. You should choose keyword phrases of at least 2 words and include them in page titles, content, anchor text for links and especially in the first paragraph. Different pages will do better if you focus on different keywords for each page. If your text and keywords are all in graphics, search engines will not pick them up. You should always include a link at the bottom of all of your web pages that goes to a sitemap containing HTML links to all of the pages in your website. Other tips for search engine promotion through SEO involve manually submitting your web pages to search engines and directories and regularly verifying their listings. You should also add your keywords to the ALT attributes for image tags. Use your keywords to fill in meta tags, as well. Search engines will find and index your web pages to a greater extent if your URLs do not contain symbols, such as "%" or "?". Content Management Software (CMS) often generates URLs with symbols, so look into finding a module or add-on to create search engine friendly URLs if you are working with CMS that includes symbols. Blogs are an optimal addition to your search engine promotion campaign. Blogs are similar to journals or diaries. They are usually one author's commentary on a certain subject or group of subjects. Search engines love blogs. Blogs provide new, fresh content on a regular basis. Blogs also provide RSS feeds, which search engines thrive on. The most important rule for search engine promotion is: Don't try to cheat or fool the search engines! Hiding keywords using invisible text is likely to get your website banned from search engines if either the search engine finds out or a competitor finds out. |